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McDonald's: Creating effective stakeholder relationships - Stakeholders


Every business has stakeholders - individuals, organisations or groups that have an interest in the organisation and how it operates. Successful companies take into account the needs and requirements of their stakeholders.

Stakeholders for McDonald's NZ include:

  • Customers
  • Franchise holders (franchisees)
  • Employees
  • Suppliers
  • Regulatory bodies (e.g. national and local regulatory bodies including health and safety groups)
  • Community groups
  • Shareholders.

In the rest of this Case Study, we will examine how McDonald's initiates and implements business practices based around its business plan while taking into account stakeholder needs and requirements.


(Page 3 of 8)
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Franchising
  • Business Structure and Organisation | Organisational structures:overview
  • Communication | Effective communication models
  • Human Resource Management | Training and development systems and programs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | Materials management
From: Edition 7

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