Tuesday, May 26, 2020
Case Studies » Featured Case Studies » Case Studies » McDonald's: Addressing changing food values through market research - Conclusion

McDonald's: Addressing changing food values through market research - Conclusion


The quick service restaurant industry, led by McDonald's Australia, has come a long way towards addressing changing food values. But the story does not end there. McDonald's Australia is also making significant changes in other areas of its operations: customer service, quality and speed, and its physical impact on the environment. McDonald's Australia is committed to the use of sustainable business practices, and this will be one of the key areas of focus in the days ahead.

CEO Peter Bush summarised McDonald's Australia's attitude when he said, 'While I am proud of the changes that we have made I believe we still have more to do, which is all part of this exciting journey we are on'.

McDonald's, Deli Choices and Happy Meal are registered trademarks of McDonald's Corporation and its Affiliates.


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Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Marketing | Ethical/legal marketing decisions
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 4

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