Friday, March 22, 2019
Case Studies » Featured Case Studies » Case Studies » Genesis Energy: Hello Tomorrow - formulating a corporate social responsibility strategy

Genesis Energy: Hello Tomorrow - formulating a corporate social responsibility strategy

Hello Tomorrow - formulating a corporate social responsibility strategy

his Case Study investigates the importance of companies demonstrating a strong commitment to corporate social responsibility (CSR). Stakeholders expect companies to take the needs of the environment and community into account when formulating business practice. An investigation on how to measure the effectiveness of a CSR strategy occurs. Examples of Genesis’s commitment to CSR programs and initiatives are illustrated.

As a result of carefully reading this Case Study, students should be able to:

  • Explain the benefits a business can expect by adopting formal CSR programs 
  • Discuss why it is important for a business to engage with the communities they operate in 
  • Provide examples of how Genesis has addressed the issue of climate change and on limiting their environmental footprint
  • Outline key performance indicators to measure the effectiveness of a CSR strategy.

Introduction

Genesis Energy, a State-Owned Enterprise (SOE), is New Zealand's largest energy retailer and third largest electricity generator.

A formal CSR strategy

Corporate social responsibility has become more important to employees and stakeholders of all organisations.

Climate change

Climate change has become an issue of importance to all members of the community.

Reducing our environmental footprint

If Genesis Energy was to reduce its environmental footprint, change was required.

Making a difference in the community

One of the key values that drive Genesis Energy is how they treat their customers and respective communities.

Measuring business performance

Many businesses claim to be strong supporters of corporate social responsibility.

Conclusion

Genesis Energy is a big resource user. Fortunately, they are also a leader in corporate social responsibility strategies.

 

(Page 1 of 8)
Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The business life cycle
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Environmental Issues | Carbon footprint
  • Environmental Issues | Climate change
  • Environmental Issues | Responsibility of industry
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Marketing | Product development
From: Edition 4

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
 
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

SPECIAL OFFER - LAST STOCK CLEARANCE
Purchase a print version of Edition 7 for yourself or additional copies for your school! 
 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 5577 in Australia and 0800 990 999 in New Zealand.

What's New?

 

New Edition 7 case studies available now!

Buy a printed copy of Edition 7 case studies.

Subscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Tell us your favourite case study?

What Is your Favourite Edition 7 Case Study?

Log in / log out