Monday, November 18, 2019
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Coca-Cola: Make every drop matter

Make every drop matter

This Case Study examines how a global business, The Coca-Cola Company, works to support the effective management and use of a precious resource - water. It focuses on initiatives used both here in Australia and across the world that aim to achieve efficient water use and management both inside the company's production systems and, externally, in the broader community.

As a result of carefully reading this Case Study, students should be able to:

  • Recognise the significance of water to individuals, business and the community
  • Identify the use of water in a major production system and strategies developed to effectively manage its use
  • Describe partnership approaches to encourage better water management and use in a range of communities.

Introduction

The Coca-Cola Company hardly needs an introduction!

The need for socially responsible business

In recent times, companies such as Coca-Cola have had a heightened awareness of their social responsibility.

Improving operational efficiency

Water is fundamental to the production operations of Coca-Cola.

Maintaining sustainability

Coca-Cola has a direct business interest in sustaining the world's supply of water.

Partnerships

The solutions to Australia's and indeed the world's environmental problems lie very much in the development of partnerships.

Conclusion

Sustainability of water resources is a serious environmental challenge for the global community.

 

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Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Entrepreneurship/Innovation | Product/service innovation
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Human Resource Management | Performance management
  • Marketing | Market research methods/analysis
  • Marketing | Product development
From: Edition 3

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