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The benefits of global expansion This Case Study focuses on globalisation and investigates how WorleyParsons has managed its growth as a dynamic, internationally competitive global organisation. It examines how WorleyParsons has grown through a series of acquisitions and how it uses joint ventures and strategic alliances to provide services to the hydrocarbons, energy, resource and complex process industries. By reading this Case Study students should be able to: Outline the concept of globalisation and discuss…
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| From: | Edition 4 |
Training and retraining great employees The fast food industry is a growing one and attracts many young people to casual and permanent positions. Most people these days are familiar with reputable fast food brands like KFC and have come to expect that each time they dine at one of their stores they will receive consistently high quality service and cuisine. KFC adopts a centralised HR system to protect the integrity of its highly recognisable brand…
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| From: | Edition 3 |
Strategy, leadership and company culture In the fast paced world of household, consumer health and personal care products, innovation is the key to success. To keep ahead of their competitors, Reckitt Benckiser (RB) needed to create a company culture that allowed new ideas to thrive. This case study focuses on the strategies that RB uses to achieve above average growth within the industry and the importance of innovation and marketing to this global organisation. As…
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| From: | Edition 7 |
Expanding the brand through acquisition This Case Study investigates how 7-Eleven Australia managed the acquisition of 295 Mobil/Quix branded stores. It examines how 7-Eleven Australia developed strategies to effectively manage the complex integration of two business operations as part of a change management process. It also evaluates the ongoing success of this strategic change, with particular reference to the process of store conversions. As a result of reading this Case Study, students should be able to: Describe the acquisition undertaken…
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| From: | Edition 7 |
Reach for a brighter future This Case Study examines the charity Youth Off The Streets, its development and operations. It discusses the importance of running a charity like any other business and looks at the development of one of its most ambitious projects: the building of the Macquarie Fields Youth Centre. As a result of reading this Case Study, students should be able to: Understand the importance of entrepreneurship in business Discuss the importance of…
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| From: | Edition 7 |
Revitalising an Australian household name Baiada Poultry is Australia’s market leader in fresh chicken and poultry products. This Case Study discusses the revitalisation of the Steggles brand, examining the various steps in the process and the development of a Corporate Social Responsibility (CSR) strategy as part of the brand relaunch. As a result of reading this Case Study, students should be able to: Discuss the importance of brand positioning and brand values and how Baiada utilised these in their marketing…
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| From: | Edition 7 |
Promoting a branded product range 7-Eleven is Australia's second-largest privately owned company, franchising convenience stores across the eastern seaboard. This Case Study discusses 7-Eleven Australia's partnership with Krispy Kreme, examining how this aided overall business objectives, as well as how the partnership was structured, communicated and promoted. As a result of reading this case study, students should be able to: Discuss the opportunities this gave 7-Eleven and Krispy Kreme Explain how the scheme was tested…
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Insurance and weather in Australia This Case Study discusses the concept of risk management and how insurance is vital in managing business, economic and societal risk. It also examines how our communities can be made safer and more resilient to natural disasters. As a result of reading this Case Study, students should be able to: Explain what insurance is and how it works Describe the concept of risk management Understand the effects of natural disasters…
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| From: | Edition 8 |
Leadership, diversity and the importance of great people. A company’s values are the operating philosophies that guide its conduct and decision-making processes (both at an organisational and employee level on a day to day basis) as well as its relationship with all of its stakeholders. Used effectively, these values are like a cultural glue that ‘connect’ the team and support a community based on shared goals. Introduction Lion is one of Australasia’s leading beverage and…
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| From: | Edition 8 |
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- Lion: Leadership, diversity and the importance of great people
- CGU/NRMA: Insurance and weather in Australia
- 7-Eleven: Promoting a branded product range
- Baiada: Revitalising an Australian household name
- Youth Off The Streets: Reach for a brighter future
- 7-Eleven: Expanding the brand through acquisition
- The Institute of Chartered Accountants in Australia: The role of professional accounting in business
- Reckitt Benckiser: Strategy, leadership and company culture
- KFC: Training and retraining great employees
- WorleyParsons: The benefits of global expansion
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