Sunday, March 24, 2019
Case Studies » Featured Case Studies » Case Studies » carsales.com.au: Effective business strategy for online success - Filling a market need

carsales.com.au: Effective business strategy for online success - Filling a market need

Filling a market need

carsales.com’s continued success and growth in the market is largely due to theentrepreneurship that commenced with Greg Roebuck, which has continued with the incubation of creative ideas within the business. Greg was shocked by the inconsistency of information provided in traditional classified advertisements. As an entrepreneur, he recognised an opportunity and did something about it!He launched a business that immediately raised the quality and quantity of information available to buyers and sellers to achieve a sale. The continued diversification of the business from automotive products into a range of aligned channels, markets and geographies such as the sale of industry equipment further typifies entrepreneurship – looking for new ideas, managing the risks involved, but achieving commercial success. Underpinning this is innovation, which will be covered in detail later in this case study.

Seeing a market need is one thing but the capacity to meet that need relies on sound business planning. Figure 2 provides the application of some of the key elements of a business plan that would have applied to carsales.com when the business was first conceived back in the mid 1990s.

Figure 2:

 

(Page 3 of 9)
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Significance of business
  • Business Environment | The business life cycle
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Entrepreneurship/Innovation | The role of the entrepreneur
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Small Business | Small business and entrepreneurship
  • Small Business | Starting a small business
From: Edition 6

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
 
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

SPECIAL OFFER - LAST STOCK CLEARANCE
Purchase a print version of Edition 7 for yourself or additional copies for your school! 
 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 5577 in Australia and 0800 990 999 in New Zealand.

What's New?

 

New Edition 7 case studies available now!

Buy a printed copy of Edition 7 case studies.

Subscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Tell us your favourite case study?

What Is your Favourite Edition 7 Case Study?

Log in / log out