Case Study Pages:
Promoting Gas & Gear through effective change management
Throughout the world, many people come into contact with BOC every day, most likely without even being aware of it. BOC is a leading supplier of gases and related products, services and solutions in the South Pacific and its services and products touch almost every area of business, industrial and domestic life.
BOC recently undertook a significant change management process to revolutionalise its Gas & Gear retail outlets. The impact of the change affected staff, consumers and the BOC brand. BOC needed to manage the change very carefully through a well thought out strategy.
By reading this Case Study, students should be able to:
- Understand the concept of change management
- Outline the key steps in preparing to undertake a change management process
- Explain the importance of managing change
- Understand the role that people and their development play in managing change
- Understand the importance of engaging people affected by the change
- Gain support and sponsorship for the change from key stakeholders
Almost every day, a great number of Australians come into contact with BOC without ever knowing it.
Change in any progressive organisation is inevitable. Any business that wants to thrive in an ever-changing world needs to adapt to the environment.
BOC has spent $20 million revamping its Gas & Gear stores nationwide to create a pleasant retail shopping experience as opposed to the industrial supplies store of the past.
BOC focussed on ensuring the best possible change management process by deciding upon the following course of action:
Changes to Gas & Gear were communicated to staff through a series of company meetings at which the changes were explained to staff.
BOC needed to move away from the traditional builders' merchant arrangements in the original Gas & Gear stores.
BOC has effectively achieved a significant change to its business through its change management strategy in the retail chain.
What is change management?
Changing the face of retail
Managing the transition
Communicating with staff
Maintaining the brand