Case Study Pages:
Skills and learning for life
This Case Study highlights the variety of career opportunities available in the Australian Defence Forces (ADF). There is also an investigation into the ADF Gap Year Program. Profiles of different ADF programs illustrate the diversity of pathways available for school leavers. The variety of skills recruits learn through their training at the ADF are highlighted. A discussion of the way the ADF markets itself takes place.
As a result of reading this Case Study, students should be able to:
- Discuss the different recruitment paths offered by the ADF
- Describe the financial and non-financial benefits a career in the ADF can offer
- Outline the marketing strategies used by the ADF to attract applicants.
The Australian Defence Force (ADF) is made up of three military services, including the Navy, Army and Air Force and employs over 50,000 full-time permanent military personnel.
The ADF uses several different recruitment paths to attract new staff.
Recruits to the ADF learn and develop leadership, management and professional skills, which they draw upon in their work and personal life.
There are many options available to young people leaving school such as the workforce, tertiary study or a Gap Year program.
The ADF markets itself to students in a variety of ways.
The ADF is able to attract recruits using a wide variety of recruitment methods.
Recruiting for the Australian Defence Force
Developing skills for life
Testing the water - the ADF Gap Year
Marketing the ADF